4/14/2023 0 Comments Reuse media shout 4 key![]() So let’s take a look at how you can reach out and ask permission. Regardless of how you find it, as a brand you need to ask permission from the original creator - even if they tagged it with your specific UGC-focused hashtag. When it comes to sourcing UGC, brands usually go about it in two ways: browsing for interesting UGC content in your feed, or by searching a branded hashtag. Reposting UGC Rules #2: How to Ask for Permission to Legally Repost User-Generated Content on Instagram To help you get started, we’ve outlined a 4-step plan for correctly reposting UGC on your Instagram profile: So it’s worth going the extra mile and following the right steps to getting permission, correctly crediting, and reposting content on Instagram. And creators are often pleased to hear a brand wants to share their content on their platforms. The Instagram world is now full of content creators that make a livelihood on Instagram, which means that if a brand reposts their content without permission, they could feel cheated out of their usual payment fee.īut UGC can be super valuable for a brand, especially when it comes to driving purchasing decisions, and growing a loyal following. ![]() Simply put, you need to make sure you’re honoring the creator’s work and not “stealing” content for your own marketing purposes. With this in mind, correctly reposting UGC is about asking for permission, and giving credit where credit is due. ![]() And while the legality around reposting UGC remains a gray area, there are enough laws and regulations in place to protect intellectual property and copyright infringement to warrant some caution.
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